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Reputation Management for the Medical Practice: Don’t Leave Your Practice’s Social Media Presence to Chance

Reputation Management for the Medical Practice: Don’t Leave Your Practice’s Social Media Presence to Chance

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Speakers: Kevin Pho, MD and Susan Gay

Length 90-minutes

Online rating sites like Healthgrades, Angie’s List and Yelp, sources like Facebook and Twitter, and online health sites have created a new generation of patients. They are empowered.  And more are using social media and physician review sites to choose their doctor or medical practice.  The rise of social media has created the need for medical practices to adapt, both to better serve their patients and to secure a positive online reputation. 

Healthcare professionals can no longer afford to be passive observers of their online identity.  How the practice appears on social media channels and physician rating sites is becoming an increasingly vital metric of the practice’s overall value, and government organizations have now made patient satisfaction their business.  Authors Dr. Kevin Pho (KevinMD) and Susan Gay offer a blueprint for building an online presence.

Online Reputation


Practices that take advantage of all the digital world offers to build relationships with patients and colleagues will come out ahead. 

Listen to learn from the authors and speakers who, literally, "wrote the book".




Listen to this recorded webinar to learn:

  • How to establish a strong online presence.
  • Valuable ways to protect your online reputation - we’ll show you how and where to start.
  • Current state of the art for popular social media channels.
  • Physician Rating Sites:  What you can and can’t do with reviews.
  • Your healthcare providers are looking for guidance for online professionalism - we’ll give you a roadmap for this.
  • How to develop a social media strategy specific to your practice
  • The risks and pitfalls to avoid.
  • The steps you can take to effectively use social media in your practice today.
  • Reputation Management Companies and what they do and don’t offer.

Bonus!  Real case studies of how practitioners and patients use social media every day to make a difference…and how to harness the power of social media to accomplish healthcare goals.

If you are just beginning to look at social media…or if you are taking your online reputation to the next level, this program will provide practical tips that you can put to work right away. 

Don’t let Internet Critics Ruin Your Good Reputation! Your Reputation is the Value of Your Practice.

Invest 90-minutes and you will come away with a strategy to take control of your reputation and your practice’s reputation.

Meet Our Expert Speakers:

Kevin Pho, MD (KevinMD)Kevin Pho, MD s a board-certified internal medicine physician and founder of, which Forbes called a “must-read health blog.” Klout named him the Web’s top social media influencer in healthcare and medicine, and CNN named @KevinMD one of its five recommended Twitter health feeds.

Transforming his social media presence into a mainstream media voice, he has been interviewed on the CBS Evening News with Katie Couric, and his commentary regularly appears in USA Today, where he is a member of its editorial Board of Contributors, as well as CNN and the New York Times. His opinion pieces highlight the challenges real world doctors face, ranging from the primary care shortage to the epidemic of physician burnout.

His dual perspectives as a practicing physician and a healthcare social media leader contribute to his unique social media journey. He shares his story in keynotes nationwide, with audiences that include the PRSA Health Academy, Healthcare Internet Conference, Massachusetts Medical Society, American Academy of Otolaryngology, Texas Medical Association, National Council for Community Behavioral Healthcare, and PAINWeek.

Kevin practices primary care at Nashua Medical Group in Nashua, New Hampshire. He received his medical degree from and completed his residency at Boston University School of Medicine, and is a member of the New Hampshire Union Leader’s 2010 class of New Hampshire’s 40 Under Forty. He lives in Nashua with his wife and two daughters.

Susan GaySusan Gay  is a medical publisher and content strategist with over 25 years experience in medical publishing leadership. Known for her foresight and vision in creating groundbreaking publications, she has published several hundred books, journals, and multimedia products, many of them market leaders. Her creative imprint can be seen in such pioneering works as The 5-Minute Clinical Consult and the Netter Collection reference works. As Vice President and Publisher at Williams & Wilkins (now Wolters Kluwer Health), Susan was the first clinical publisher to apply branding strategies to a clinical publishing program. Earlier in her career, she was an award-winning editor at Mosby and served as president of the American Medical Publishers Association.

As the digital era began to fundamentally reinvent medicine and healthcare delivery, Susan created her own firm to focus on providing multichannel content, creating greater brand awareness for professional information products, and helping publishers and societies extend their existing portfolios. She has worked with many companies and societies in the medical field including: American Medical Association, American Academy of Pediatrics, Sage Publications, Medcases, Springer, MediMedia, Lippincott Williams & Wilkins, Elsevier, Harcourt Health Sciences, and Thomson-PDR.

Through it all, Susan has had a keen eye toward the forces that shape medical practice. With a knack for identifying trends, Susan is known for recruiting and collaborating with cutting-edge authors to deliver much-needed information to practicing physicians. Today, she is focused on the digital future of healthcare and all that it means for clinical medicine, medical education, and information delivery. She has leveraged her experience in creating brands of information to help individual medical practices establish their own brands on the Web. Her partnership with Kevin Pho on this book has been instrumental in shaping one of the most important emerging concepts in the practice of medicine - that of creating a personal brand through social media.