Speaker: Kevin Pho, MD (KevinMD.com)
Kevin Pho, MD (KevinMD) is a practicing board-certified internal medicine physician and a health care social media leader. In this practical webinar, Dr. Pho will provide practical guidance from his decade-long social media journey.
Healthcare professionals can no longer afford to be passive observers of their online identity. How the practice appears on social media channels and physician rating sites is becoming an increasingly vital metric of the practice’s overall value, and government organizations have now made patient satisfaction their business. Physicians (and practices) that take advantage of all the digital world offers to build relationships with patients and colleagues will come out ahead.
Online rating sites like Healthgrades, Angie’s List and Yelp, sources like Facebook and Twitter, have created a new generation of patients. They are empowered. And more are using social media and physician review sites to choose their doctor or medical practice. The rise of social media has created the need for medical practices to adapt, both to better serve their patients and to secure a positive online reputation.
Invest 60-minutes to learn:
- How to Establish and Monitor Your Online Presence
- The Benefits and Risks of Physician Rating Sites
- Tips on Using Social Media Platforms: Blogs, YouTube, Twitter, Facebook, and LinkedIn
- How to Encourage Busy Clinicians to Use Social Media
- Online Professionalism - Pearls of Wisdom
- Managing Criticism on the Web, Including Online Patient Reviews
Bonus - Real case studies of how practitioners and patients use social media every day to make a difference…and how to harness the power of social media to accomplish healthcare goals.
If you are just beginning to look at social media…or if you are taking your online reputation to the next level, this program will provide practical tips that you can put to work right away. Dr. Pho is the co-author of the best selling book, "Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices," published by Greenbranch Publishing.
Don’t let Internet Critics Ruin Your Good Reputation! Your Reputation is the Value of Your Practice.
Transforming his social media presence into a mainstream media voice, he has been interviewed on the CBS Evening News with Katie Couric, and his commentary regularly appears in USA Today, where he is a member of its editorial Board of Contributors, as well as CNN and the New York Times.
Dr. Pho's dual perspectives as a practicing physician and a healthcare social media leader contribute to his unique social media journey. He shares his story in keynotes speeches nationwide and he's known as “Social Media's Leading Physician Voice.”
Kevin practices primary care at Nashua Medical Group in Nashua, New Hampshire. He received his medical degree from and completed his residency at Boston University School of Medicine, and is a member of the New Hampshire Union Leader’s 2010 class of New Hampshire’s 40 Under Forty.