Debra Cascardo, MA, MPA, CFP
We all understand that healthcare has dramatically changed in recent years, and physician recruitment has evolved with it. It has been my impression that most physicians with whom I speak believe that they have little influence on the direction of healthcare and have little ability to effect change. In general, older physicians feel more powerless to effect change than do younger physicians, and specialists feel less powerful than primary care physicians. Physicians’ perspectives may be tainted by the fact that Medicare and private insurers have been putting downward pressure on physician reimbursement for years. Successful recruitment of physicians requires a strategic plan that incorporates outlining the steps to take, making the time commitment, and patiently completing each step. Physician retention is the opposite side of the same coin and also requires planning and commitment.