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A Case Study in Success: The Expansion of Salem CardioVascular Associates

A Case Study in Success: The Expansion of Salem CardioVascular Associates


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Jessica Barrick and Norm Harris
 
With current or anticipated shortages in nearly all clinical specialties, physician practices and hospitals across the country must be committed to the recruitment and retention of their doctors. This case study of Salem CardioVascular Associates will detail how the practice faced and overcame challenges related to physician recruitment and retention in the larger context of rebuilding and expanding their services scope to include the booming specialties of vascular and electrophysiology. As part of the expansion, the Salem team worked to make the practice even stronger as a component of the rebuilding process. This was achieved through a commitment to a recruitment process that would find the right fit, while also giving much needed attention to elements of retention, such as work/life balance, that would keep hired physicians happy. The Salem story will help other practices in the midst of any expansion, rebuilding, or recruitment effort understand the implications of such initiatives and give examples of successes and lessons learned.