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A Practice’s Online Presence Plays Critical Role in Recruiting Patients and Growing Revenue

A Practice’s Online Presence Plays Critical Role in Recruiting Patients and Growing Revenue


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Heera Kang
 
Practices that want to thrive in today’s competitive healthcare landscape are advised to move beyond traditional word-of-mouth marketing for attracting and retaining new patients. This article takes a look at how patient behavior has changed in the digital age—how patients search for, choose, and evaluate physicians. Learn about practical strategies to build a strong online presence, as well as the potential bottom-line benefits.